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Best Email Marketing Software in 2020 (Free & Paid)

Get ready because we are going to talk about the five best email marketing software that are currently available. Choosing the wrong email marketing platform for your business can mean a ton of work down the line when you actually realize that you didn’t choose the right one.

In summary, the five best email marketing software in 2020 are:

  1. GetResponse
  2. ActiveCampaign
  3. ConvertKit
  4. Sendinblue
  5. MailerLite

Now let’s begin:

1. GetResponse

GetResponse is an email marketing software that you can actually use as an all-in-one marketing platform. GetResponse has the following features:

  • a landing pitch builder
  • a funnel builder
  • a webinar solution

GetResponse has an awesome automation tool, they create great support, and they have more tools than most other email marketing providers, and at the same time being one of the cheapest options.

What is the best in GetResponse is their email automation workflow feature that you can use to visually build your email sequences. Here you can always find a way how to optimize your workflows with tags, scoring, and segmentation so that you can send people down different ways, depending on how to interact with your emails. That way, you could make sure that you send people emails that they’re actually interested in which will increase your open rates and also help with getting in the inbox instead of the spam folder.

You will also like their drag-and-drop editor which makes it really easy to create landing pages and create emails.

Moreover, GetResponse doesn’t really have any restrictions when it comes to affiliate marketing. So if you’re an affiliate marketer, and you want to promote affiliate products to your audience, to your email subscribers, then GetResponse is a good choice.

They have a 30-day free trial, so you can actually try all the different features of GetResponse for one month for free before deciding on a paid plan.

Just like with most email marketing software, the price you pay per month will depend on how many contacts you have. So the more contacts you have on your list, the higher the price will be. The Basic plan of GetResponse starts at $15 per month, and it includes basic email marketing, such as newsletters, autoresponders, and landing pages. The Plus plan includes the email automation workflow feature to visually build email sequences, and it goes for $49 per month, and the Professional plan is worth $99 per month.

2. ActiveCampaign

Another great email marketing so far is ActiveCampaign. When it comes to email automation workflows based on user behavior, ActiveCampaign is probably the best tool right now. ActiveCampaign has the following features:

  • a visual email automation workflow builder
  • ability to send out text messages
  • high deliverability rate

Just like GetResponse, they also have a visual email automation workflow builder with tons of segmentation possibilities based on behavior, actions, social data, or location.

Another highlight of this platform that you can actually send out text messages through ActiveCampaign when you have captured the phone numbers of your contacts.

ActiveCampaign also gets a lot of good reviews when it comes to deliverability of their email servers. Having good deliverability means that your emails will actually be seen by your subscribers because they will actually be delivered in the inbox. That’s probably the most important aspect of email marketing because when nobody finds your emails, it doesn’t really matter how good your emails actually are.

Now, ActiveCampaign currently offers a 14-day free trial to test out their service before choosing a paid plan. Their services are generally a bit more expensive than the other email marketing providers but compared to GetResponse, you already get the email automation workflow feature at their cheapest plan with the core features. The cheapest Lite plan starts at $15  per month, the Plus plan is $70 per month, and the Professional plan is $159 per month.

So I would recommend ActiveCampaign to people who have already some experience with email marketing, and they want to build complex automations with a lot of segmentation options.

3. ConvertKit

ConvertKit is actually very popular among bloggers. You can see on their website that their target audience is creators, bloggers, YouTubers, or influencers. Their service is very easy to use. ConvertKit has the following features:

  • good support
  • a landing page builder
  • an email automation workflow builder 

They’re known for having very good support, and they also come with a landing page builder and an email automation workflow builder.

Compared to GetResponse and ActiveCampaign, ConvertKit might be a little bit easier to use but it doesn’t come with as many advanced features as in-depth reporting, and it also doesn’t have as many design templates. They are a relatively new company, so they will continue to add new features in the coming years and keep on improving.

So if you’re looking for an easy-to-use service, and all you want to do is send out simple text emails, ConvertKit might be the right choice for you.

So they have a free plan for up to 500 contacts and very basic email marketing, and they have a paid plan with all their features starting at $29 per month for up to 1000 subscribers. Like with most other providers, the more contacts you actually have on your list, the more expensive the plan becomes.

4. Sendinblue

Sendinblue is a relatively new company with very affordable prices and a very attractive free plan. What is special about them is that they actually charge for the amount of emails you send out as opposed to the number of contacts you have, like most other email marketing providers do.

So with the free plan, you can send out up to 300 emails per day, which is okay if you don’t have many contacts. When you want to get rid of their daily sending limit, you can operate to their Lite plan for $25 per month, which is said to add a new limit of 40,000 emails per month.

Sendinblue has the following features:

  • email automation
  • landing pages
  • sign up forms
  • ability to send out text messages to contacts

Also, with Sendinblue, you get all the standard features like email automation, landing pages, and sign up forms. You can even send out text messages to your contacts.

Because of their special pricing, this might be a good option for you, if you don’t plan to send out many emails but you still have a lot of subscribers. So, for example, if all you want to do is send out a weekly newsletter to 10,000 email subscribers, then you can actually do that with the $25-per-month plan in Sendinblue; but if you want to do that, with GetResponse, ActiveCampaign, or ConvertKit, you would have to pay more like $100 per month to have 10,000 contacts.

So Sendinblue is a good option if you’re on a lower budget, but you still want to get some advanced features like automation, segmentation, or personalized emails. If you want their landing page builder though, you would have to upgrade it at least to the Premium plan, which is $66 per month.

5. MailerLite

MailerLite might be the best option for you if you’re a beginner, and you don’t have a lot of money to spend, or you don’t have any money to spend at all, and you just looking for a very easy-to-use and simple email marketing tool, and you don’t really care about complex automations.

They actually have a completely free plan that allows you to use almost all the features of MailerLite as long as you stay below 1000 contacts and below 12,000 emails for a month.

Once your list grows over 1000 subscribers, they’re probably still the cheapest option in around. MailerLite has the following features:

  • basic email marketing
  • landing pages
  • web forms
  • some templates

What you don’t get with MailerLite is advanced email automation, and they also do like some features like advanced reporting, spam checking, or advanced segmentation.

Also, if you’re on their free plan, you don’t get access to their 24/7 live chat support, but MailerLite is a very good option for beginners who just want to send out simple autoresponders and build simple landing pages, and they don’t have a big budget or no budget at all.

So those are the five best email marketing software that are currently available. Remember that you can apply for a free trial of that software that have only paid plans like GetResponse or ActiveCampaign, and try the free plans of ConvertKit, Sendinblue, and MailerLite. Then you can decide on which tool you are going to stick to with your business and which will help you best make money online.

I hope this information helps you. Please share it with your family, friends, and social media.